Should You Brand Your Face or Your Work?

What’s more important for people to know, your face or your work?

This question came up at a recent dinner with a few author/founder types.

We were talking, in particular, about whether you should have your picture on the cover of your book, or something else.

But, the conversation is really about something much bigger.

It’s about how you want to bring yourself and your work to the world.

It’s about how you want to become known and what you want to become known for.

One of the big awakenings for me has been that, whether you lead with your image or your “personal brand” or not, if the quality of work you’re creating is remarkable, people will want to know more about the person behind the work.

That’s what we’re talking about on today’s short and sweet GLP Riff.

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