Rae Hoffman (Part 2): Finding the Blessing in the Unthinkable

CJHoffmanBigLast week, in part 1 of this 2-part episode, I introduced you to the story of Rae Hoffman. We learned how she endured the unthinkable. Her son, C.J. was only a few weeks old when he was diagnosed with a massive bilateral stroke that destroyed much of his brain function.

Rae’s response to this was astonishing. She was devastated, but then she started to dig in. Her need to take care of C.J. on a level she never imaged ended up having a huge impact on the way she’d lead her life, her relationships, and it fueled a dramatic change in the course of her career. All of this, even though C.J. was never able to say a word to her.

When we left the conversation in Part 1, Rae brought us to the point of C.J.’s passing at the end of last year at the age of 15.

But that’s far from the end of Rae and C.J.’s story…

Rae wanted to share the beauty of what C.J. had taught her about life, people, business and the world in his 15 short years on the planet. So, she sat down and began to write. Lessons began to pour of out her. 11 lessons, to be precise.

But she also wanted others to benefit from these same 11 lessons. So she did something unusual. She was scheduled to give a keynote before thousands of hardcore marketers at a conference. But instead of talking business, she talked about C.J. and what he taught her. Nobody expected this. But everyone was blown away by it. And what everyone learned, in the end, is that business and life aren’t so separate after all.

In today’s episode, Rae and I walk through those 11 lessons. This is one you’re not going to want to miss.

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