It’s the Holy Grail for nearly every mission-driven individual.
To create something so cool, provocative, surprising, and valuable that the world rallies behind it, word of mouth explodes and you, your business, product, service, body of work or movement burst into the public consciousness.
For years, people have been trying to reverse engineer how to make things “go viral.” Large companies and marketing agencies have spent hundreds of millions on the quest. But, still, they’ve found it near impossible to derive a scientifically-validated formula that fuels near-contagious word-of-mouth.
Enter Wharton/University of Pennsylvania professor and author the hot new book, Contagious: Why Things Catch On, Jonah Berger. Berger has spent the last 10 years researching key pieces of the accelerated word-of-mouth puzzle. Looking at everything from what makes certain consumer products pop to what makes an article top the New York Times most-emailed list, Berger has come up with some answers.
In this fast-paced, fun and highly-actionable episode, Jonah and I dive deep into his 6-step framework. He reveals the key elements that drive wide-scale, contagious word-of-mouth and shows how you can bake each element into nearly any product, business, campaign or movement, even the driest products and businesses. And he shares not only the detailed framework but a ton a great stories, hard data and examples that’ll have you re-examining whatever you’re working on and looking for ways to build in more elements of contagious word of mouth.
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